Turning data into insights is one of my main drivers in being a strategist combined with an analyst. Ingesting datasets, analyzing for trends or patterns, and yielding high impact insights is like playing on a playground for me.
Utilizing Domo & Google Data Studio, I build high-impact & actionable dashboards for clients of all sizes. These dashboards range from cilent-facing to internal use for optimization analysis & reporting using real-time data.
I research and determine how clients should spend their money in the most efficient and effective way possible. By keeping the overall objective in mind, I help decide which mediums the brand focuses on as well as the type of placement.
The majority of my time with paid social is within Facebook ads. Their unique range of targeting options has enabled me to run campaigns for a wide range of B2B and B2C clients with budgets ranging from as little as $500 to as much as $450k.
I have experience working both B2B and B2C campaigns with budgets ranging from $10k to $6MM. At TicketCity I was able to surpass our ROAS goal of 10x with a 6-figure budget.
I have been the social messaging lead for restaurants, retail stores, food festivals and have worked with Back to the Roots to help align their social strategy. Social mediums I have extensive experience in include Facebook, Instagram and Twitter.
I have worked with MailChimp to provide email marketing for a food festival out of Des Moines, Iowa. I was able to achieve open rates over 50 percent and keep people engaged leading up to the festival as well as continual engagement following the event.