Email marketing is an effective way of communication that enables you to push out a larger message to a larger audience.  I have used MailChimp for the platform of choice for the majority of my clients.  MailChimp offers mobile-friendly emails that I am able to tailor to fit the needs of each client I have.  In the industry, the average open rate is 14.6% and the average percentage of people who clicked on links in the email is 1.9%.  I am able to achieve a 62.2% open rate along with a 12.5% click rate.