Of all the advertising outlets out there, I believe that social advertising is one of the most successful that I’ve seen. While SEM allows you to target those searching for various targeted keywords making it a relevant experience, social media advertising allows so much more. Facebook, specifically, allows you to target location, gender, age, interests, relationship status, education status, what pages you like, if you are on a mobile or a desktop, if you recently moved, and even if your birthday is in a couple weeks. Knowing how to utilize this information is key in executing a successful advertising campaign.
In my experience, I have spent over $500k in social advertising dollars and delivered over 1 billion impressions for various clients with different goals and objectives. These campaigns have been successful with a dialed in targeting approached, multiple A/B tests and solid messaging strategies. I have provided a couple examples below:
Past Campaign Performance Indicators
[tab title=”Fan Growth”]The client’s goal was to increase their fan base from 73k to 1 million fans in 8 months. With a targeted advertising and messaging plan (For paid and organic fan growth), I accomplished this goal in three months at a cost of $0.38 per fan and came in nearly 10% under budget.[/tab]
[tab title=”Website Traffic”]The client’s goal was to increase their website traffic with the use of Facebook Advertising at a cost of $0.75 per visitor. I sent a total of 19,000 visitors to the client’s site at a cost of $0.16 per visitor utilizing a highly targeted campaign.[/tab]