One of the most difficult tasks a brand faces in social media, is what their messaging strategy really is. When I work with clients on what their messaging will look like, I educate them on several aspects of social messaging that I believe are the most important: Tone, content, target audience, timing, and the goal of the messages. All of these aspects are important because you want to be able to speak to your audience and relate to them on a personal basis. Once you are unable to do so, you have lost a portion of your listeners.
With the clients that I have either assisted with or taken full control of their messaging platforms, I’ve been able to earn an engagement rate of 9%. Typically brands will strive for an engagement rate of 1% or more, so by exceeding that number, you are able to grow your social channels easier and organically.